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Airtel DTH Services in India

India's largest telecom company, is in a high state of preparedness to begin DTH. Airtel DTH or Airtel Digital TV is launched few months ago. Inspite of launching Airtel DTH service too late as compared to other already existing Digital TV services like Dish TV, TATA Sky, and Big TV as well as Sun Direct, Airtel having big scope in this market with DTH.
With the begin of Airtel's 'Digital TV', the new direct-to-home (DTH) service from the telecom operator has become the sixth DTH service provider and the second to launch its service this year behind Reliance ADA group's Big TV.


We are very clear that Airtel will take over as a leader of the sector as soon as possible," Manoj Kohli, the chief executive officer and managing director of Bharti Airtel said Firstly, the company had introduced three different packages for the North and Southern markets.
Others in the category include Dish TV, Tata Sky, Sun Direct and DD Direct Plus. This is a perfect time for Airtel to enter the market.... the begin of Airtel Digital TV is the culmination of our 'three screens' strategy, which is to be present across mobile phone, computer and TV screens.

For the Northern market, the package starts from Rs 2,499 and for the South, the package would start from Rs 1,499. Bharti airtel dth depend on the language and genre of channels, the monthly tariffs would range from Rs 125 to Rs 424, the company said.



The other services of Rs 2000 will offer 121 channels and nine interactive services. This services is aiml at Airtel's pre-paid mobile customers in the four states of Uttar Pradesh, West Bengal, Gujarat and TamilNadu. Beside with free subscription of 121 cannels and interactive services, the customers will provided with 1750 minutes of free mobile call from Airtel to Airtel for 90 days from the date of purchase. According to Bharti Telemedia director and CEO - DTH services, Ajai Puri, the company has introduced the two DTH packages by keeping in mind the needs of the two segments of customers.

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