|
|
|
DTH Services » DVR DTH » Airtel
|
|
Airtel DVR DTH |
|
DTH (Direct to Home) is still in its early stage in the country. The early movers like Zee Network's Dish TV, Tata Sky from Tata and Sun TV Network's Sun Direct have got good acceptance from consumers and are spreading faster.
|
|
|
|
DTH operators are trying out different channel packages and offers to woo new customers. Tata Sky is quite popular in the urban areas and metros.
|
Airtel Digital TV has announced the launch of its Digital Video Recorder (DVR) capability in its service. Tata Sky and Dish TV both have DVRs. Sun Direct is also planning to offer DVR services.
|
Although Tata's DTH service costs way higher than other players, tech savvy consumers prefer Tata Sky mainly for custom features that come with the service and the transparency in the billing and package structures. Now, Airtel is following suit.
|
Airtel is the country's largest telecom operator, which is trying out some novel ideas to promote its newly introduced DVR services by coming up with a Smart Phone Application to control recording of TV shows. The service allows subscribers to pause, record, rewind, play back, and fast forward programmes for viewing when they choose.
Viewers can record one TV show although playing another, or record both concurrently and can record up to 100 hours of programming on a 160 GB hard disk. Viewers can manage and build their own personal playlist using the Electronic Programme Guide (EPG) developed by NDS.
|
|
