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| DTH Services » Star DTH |
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Star DTH Services in India |
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According to Indian rules, star television held 20 percent stake where as Tata had 80 percent stake in the joint venture. This was coming together of two giants. Star television is a media behemoth whereas Tata group is known for its diversified business and brand values. The company had started planned to launch its services by mid 2004.
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The joint venture company was named as Space TV whose total equity was 250 crore. In the starting stages, Space Television had planned to offer a bouquet of 100 channels using Star's B-Sky-B platform.
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First monthly fee was fixed at Rs 400 per month from its subscribers whereas set top box was priced at Rs 5,000. The Tata Star DTH project crossed two major milestones in its grounding to launch direct-to-home (DTH) services in the country. Previously called Space TV,
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the company has been re-christened Tata Sky Ltd. This outstanding DTH service will be marketed under the brand name Tata Sky The Tata Star DTH project crossed two major milestones in its grounding to launch direct-to-home (DTH) services in the country.
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Previously called Space TV, the company has been re-christened Tata Sky Ltd. This outstanding DTH service will be marketed under the brand name Tata Sky The transponders borrow on INSAT 4A will allow Tata Sky to transmit around 150 channels in digital quality to every Indian home,
however remote it may be. The TATA-Star DTH service is set to become India's largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.
As also reported that in September that under the global influence of News Corp. skill in direct-to-home television DTH amenity, Space TV, the 80:20 joint venture between the Tata's and News Corporation is finally gearing up for its India launch within the next six months time. The five-year project expensis cost has been hiked to RS 2,000 crore from the initial RS 1,600 crore.
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